My part in the work
- Helped build and run the trivia and rewards experience.
- Coordinated seasons, community operations, rewards, and KPI tracking.
- Aligned Billboard’s charts, editorial, and brand leadership.
From reading to playing
Playback gave music fans trivia and article scavenger hunts alongside points and daily rewards. My work included both the product and the ongoing coordination around a partner-facing loyalty experience.
The launch and the work around it
The public announcement establishes the launch and partnership. The film and reward artwork show how the experience was introduced to fans. They are launch media rather than recordings of live gameplay.
Out in the world.
Coverage of the products and communities
I’ve helped build.
September 2023
Billboard launches Playback
Music trivia, loyalty and fan rewards.
Read the launch storyMy part in the workDelivered change
Public launch on September 28, 2023
Official Billboard launch coverage; shared project delivery.
Evidence & scope
- Unblocked platform-wide metrics appear in career context, not as Billboard-only results.