My part in the work
- Scoped the creator journey from onboarding through payout.
- Worked with engineering on tasks, templates, rewards, and verification.
- Connected campaign coordination to an owned creator network.
A task people can finish
Creators opened briefs, posted content, submitted links, verified views, and accrued earnings. The platform brought those steps into a consistent task flow with a payout queue.
A reason to come back
Streaks, rewards, weekly goals, and squad invitations gave participation a recurring purpose. The original screens show task and progression mechanics; they do not independently establish campaign performance.
Delivered change
Roughly a week → same-day brief-to-live
Historical reported campaign coordination time, not software development time.
Evidence & scope
- Product and operations delivery shared with engineering.