My part in the work
- Developed subreddit research and creator-density scoring.
- Built sourcing, outreach sequencing, and incentive tests.
- Connected referrals and applications with intake.
Several channels, one operating process
The system brought together Reddit, cold outreach, creator job boards, and in-product referrals. Work included sourcing, message and incentive tests, static-ad generation, and tracking.
Supply for campaign fulfillment
The historical case reports more than 1,000 creators onboarded across these channels. The product task catalog below shows the creator experience they could enter; it does not verify the acquisition total. This case is archived project material, separate from the current Upwork inventory.
Delivered change
1,000+ creators onboarded
Historical source-reported total across acquisition channels.
Evidence & scope
- Historical archive case.