My part in the work
- Managed partnership launch delivery with the creator-partnerships team.
- Created go-to-market playbooks for sports partners.
- Coordinated the work from launch planning through post-launch growth.
Bring the athlete and fan experience closer.
Baller Club brought nine NFL players into a shared community with access passes, behind-the-scenes content and member experiences. My work sat on the partnership-delivery side, helping the launch move from a concept to a coordinated program.
The operations behind the launch.
At Rally, I managed creator and sports partnership launches and developed go-to-market playbooks. Baller Club is one example of that work. The product, athlete partnerships and execution depended on the wider Rally team.
The public launch.
Irish Breakdown on Sports Illustrated covered the launch in May 2022, including the nine-player lineup and the fan experience. The article documents the program; my resume and LinkedIn archive document my role.
Out in the world.
Coverage of the products and communities
I’ve helped build.
May 2022
The Baller Club NFL launch
Nine NFL players. One shared fan community.
Read on Sports IllustratedMy part in the workDelivered change
A launched activation with nine NFL players.
The lineup is documented in the Sports Illustrated launch article. Delivery was shared with the Rally team.
Evidence & scope
- My role is documented in my supplied resume and LinkedIn archive.
- The publication establishes the launch and participating athletes. It does not independently attribute program results to me.
Tools in context
Partnership launch planning, Go-to-market playbooks, Program operations