My part in the work
- Restructured the product page and subscription offer.
- Connected first-party purchase tracking across Meta, Google, and Reddit.
- Checked subscription shipping behavior across four checkout scenarios.
The offer and the actual checkout
The project connected the product story with subscription choices and shipping rules. The supplied case records describe checking four checkout scenarios so the team had a consistent basis for understanding the purchase experience.
Measure orders, not just events
First-party measurement connected ad events with actual Shopify purchases. Historical records describe reported purchases reconciled to real orders. The site images demonstrate storefront design; they do not themselves validate attribution or conversion lift.
Delivered change
Purchase events reconciled to Shopify orders
Historical implementation described in the supplied case study.
Four checkout scenarios checked
Historical subscription-shipping verification.
Evidence & scope
- This case covers delivered storefront and measurement work; no conversion-rate lift is claimed.